Paying Attention to Competition: Payors, Providers and the Public Plan
Paying Attention to Competition: Payors, Providers and the Public Plan
Thomas (Tim) Greaney
Professor of Law and Director Center for Health Law Studies
Saint Louis University School of Law
Count me as a member of the Bill Sage School of Health Care Reform. Writing in Health Affairs, Professor Sage, a physician, law professor and Vice Provost for Health Affairs at the University of Texas, offered a slogan that should be on every Congressman’s wall: “It’s the delivery system, stupid.”
Somewhat overlooked in the debate over inclusion of a public plan option as part of the health reform legislation is the proposal’s potential to help deal with delivery system problems. There are a number of sound policy arguments favoring the public plan option. For example, it offers the promise of stability, choice, and innovation that may not be readily forthcoming in an unrestricted private market. Frank Pasquale and Ezra Klein have pointed to the “benchmark” function of such a plan, especially in exposing the various “gotcha” or “capricious” practices common in today’s less-than-transparent insurance business. But without cost control there is no reform at all. As the outline of legislation comes into focus it seems clear that in order to persuade law makers that costs will not continue to escalate, there needs to be some assurance that vigorous, efficient and competitive markets will emerge. Critical to achieving that goal are two things: putting in place a regulatory infrastructure to correct market failures and developing structurally competitive provider and insurance markets. As to the first issue, much depends on the scope of regulatory authority vested in insurance exchanges, for example, whether they will have the authority to set rules standards for health plans inside and outside the exchange. As to the structure of the market, there are reasons for serious concern. My view is that the public plan option can offer significant help in dealing with structural defects that have been a long time in the making.
If there is one thing that that finds almost universal agreement among health economists, it is that in America, health care “delivery” (we should abandon the misnomer ‘system’) is a fragmented hodgepodge of autonomous doctors, hospitals, facility owners, and vendors of technology, pharmaceuticals and equipment. Their lack of interconnectedness and coordination is at the core of most of the quality and cost problems Congress is now confronting. Add to that the fact that “consumer” decisions are filtered through a triple layer of agency (i.e. their employers, doctors, health plans). Moreover, as a result of lax antitrust enforcement and providers’ relentless efforts to gain “leverage”, many hospital and physician markets are now tight oligopolies or de facto monopolies. And one more: information on quality, outcomes and cost is scarce, and in some cases, unobtainable.
So its more than a little bit remarkable that conservative blogs and political operatives ignore the fundamental economic problems that reform must address: overcoming market failure and improving the competitive marketplace. Perhaps it is understandable. Their preferred solution, “consumer directed health care” which heroically assumes that individuals can and will effectively shop for low cost high quality care given the appropriate incentives (high deductible plans with health savings accounts), has been excoriated in the academic and policy literature. Looking at the uninsured market–the one place today where individuals shop on their own for insurance and services–Mark Hall and Carl Schneider put it well: “the market for uninsured medical services is a calamity.” Left to compare price, quality and outcomes under consumer directed model, Americans face overwhelming informational and practical hurdles. Uwe Reinhart’s colorful depiction of the defects inherent in consumers shopping for health services is apt :
Suppose, purchases of shirts by individuals were partly prepaid from collective funds assembled for large groups of shirt purchasers, although the individual buyer might also have to pay a part of the price. Suppose next that prospective buyers of shirts were led into a store stocked with boxes marked “Shirt.” The consumer would have free choice of boxes, although only the most vague idea of what actually was in each of the myriad of boxes. …Once a box with a shirt in it had been accepted by the consumer, he could not return it for a refund. A month or so after having received the box, the buyer would be sent a nearly indecipherable statement whose only comprehensible line is: Pay $56.95. It is only then that the buyer knows what the shirt has cost him or her. The shirt, by the way, may or may not fit.
But perhaps equally disconcerting is the apparent reluctance of Congressional reformers to tackle delivery reform head on. For better or worse, it appears likely that under reform legislation a reconstituted health insurance industry will do the heavy lifting of controlling cost and monitoring quality, tasks it has been disinclined to tackle in the past. The apparent logic is that by removing insurers’ perverse incentives to chase only good risks (healthy insureds) and create bureaucratic traps for providers and consumers, plans will have little choice but to do the right thing. This of course vests enormous faith in the regulatory mechanisms the new system will deploy: risk adjustment, community rating, the insurance exchange, standardized benefit packages, and so on.
Which brings us to the public plan option. Does it correct the myriad market failures and assure an efficient health delivery system emerges? Not by itself. However, if we are going to rely on the market interplay between insurers and providers in many hundreds of markets around the country (like politics, most health services and health insurance are local), then we need some assurance that each market will have vigorous intermediaries negotiating for consumers. Unfortunately, our experience with private health insurance over the last twenty years does not fill one with confidence that this kind of vigorous negotiation will emerge. First there is the behavior of insurers. As noted it has been more profitable to obtain good risks and in some case engage in questionable behavior (slow pay to providers; hassling their insureds, etc). The landscape of extraordinary health insurance profits, premiums increasing at rates far exceeding other sectors of the economy, and an inability or unwillingness to control health expenditures does not describe an industry which is benefiting consumers through vigorous competition.
But maybe that will change. The real question here is one of incentives. We’ve learned that most local insurance and provider markets are concentrated: dominant hospital systems of specialty services have formed single specialty groups. Economic studies reveal that increasing hospital concentration resulted in higher prices which in turn cause higher insurance premiums (and in fact increased disparities in access to care). Although research regarding insurance markets is less well developed, there is some evidence that insurance market concentration has resulted in higher premiums. Where dominant insurers face dominant providers–what economists call bilateral monopoly–the outcome depends on the strategic interactions of the parties. In the case of the now notorious “market covenant” involving Partners Health Care and Blue Cross of Massachusetts, the parties reached a mutually beneficial understanding to maintain hight premiums and high hospital charges.
In oligopolistic markets (only a few sellers) the dynamic in the health insurance industry suggest behavior consistent with self interested coordination rather than aggressive competition and price rivalry. Urban Institute economists John Holohan and Linda Blumberg summarized these propensities :
Dominant insurers do not seem to use their market power to drive hard bargains with
providers, [while]small insurers do not aggressively compete over price. Rather, rising
premiums and increased profitability of nondominant firms13 provide indirect evidence
of shadow pricing by smaller insurers; that is, smaller insurers do not seem to compete on
premiums to gain market share but rather seem to follow the pricing of the dominant insurer.
What might a public plan add to the mix? First, it will likely enjoy cost advantages associated with the infrastructure and experience of federal payment under the Medicare program. This can spur its rivals to emulate its methods and, well, just try harder (an old adage is that a benefit of monopoly is leading the “quiet life”). However, the principle competitive significance of the public plan may well lie in its independence. Although such plans will almost certainly be required to “float on their own bottom” (i.e. not receive federal subsidies), they should also be allowed to chart a course that does not necessarily maximize revenue as rivals do that engage in anticompetitive practices or collusive coordination. In this respect, the public plan should act as what economic theory calls the “maverick” competitor: one that breaks away from the closely-knit band of rivals. A second benefit might accrue from the public plan’s willingness to sponsor innovations in payment and delivery (such as those being developed by CMS for Medicare). In health insurance some cost control innovations are not routinely developed where reluctant to adopt because they cannot capture the long term benefits of efficient innovations. In short, the expectation is that the public plan will have the incentive and the market leverage to insist that providers change their ways.
There is no quick and easy way to change health care delivery arrangements that are deeply embedded in institutions and habits. The radical course, I would think, would be to subsidize a vast expansion of health insurance without putting in place institutions capable of improving a badly broken system.
A new study shows that SINGLE PAYER HEALTHCARE REFORM WOULD BE A MAJOR STIMULUS FOR THE US ECONOMY and would provide:
** 2.6 Million New Jobs,
** $317 Billion in Business Revenue,
** $100 Billion in Wages, and
** $44 Billion New Tax Revenues
The press release is here: http://www.calnurses.org/media-center/press-releases/2009/january/nurses-to-congress-expanding-medicare-could-reverse-job-losses-and-repair-our-broken-healthcare-system-and-safety-net.html
Here’s the study:
http://www.calnurses.org/research/pdfs/ihsp_sp_economic_study_2009.pdf
See the YouTube clip (5 minutes) about how to pay for healthcare reform “HR676 - The Single Payer Solution, Part 4 of 4. It’s about public financing and private delivery. http://www.youtube.com/watch?v=Nxi7DnCH3zk
It’s clear that single-payer is the solution, not only in terms of providing quality care for all, but also economically!
Additional information and comments: http://www.care2.com/news/member/434996229/1032921